Cases Studies

Cracked was a 36-hour interactive exhibition, which goal was to raise awareness about conditions of work in UK. It was organized by a team of 16 graphic designers that we were part of.

 

CRACKED EXHIBITION

To promote the exhibition, we printed a manifesto on tracks: a short and caricatural text symbolising managerial dictatorship inside companies.

The exhibition took place in a gallery called “La viande” in the heart of shoreditch gathering a collective of 16 graphic designers.

The visitors were invited to fill up a form as they walked in, in which they could describe a problem they have at work.

This form was then taken to the team of designers, sitting in the basement of the gallery, who had to immediately produce a written and visual piece of advice, printed in 2 copies, one for the visitor and one to be exhibited on the walls of the gallery.

Visitors were welcome to visit the basement and have a look at the whole process of this exhibition.


In 36 hours we had over 200 people coming around and had an article in Eye magazine referencing this event as part of the new kind of exhibition breaking the trend.